BEAT THE DAY INC
Services provided
ART DIRECTION
BRANDING
TAGLINE
Beat the Day INC is a dedicated organization passionately providing mentorship, scholarships, and essential resources to empower the youth in underserved communities, guiding them through high school, college, and beyond.
Brief: Beat The Day inc. tapped me to create a visual identity program that could be expanded and built upon over time. The branding that was devised and developed includes a wordmark, brandmark, and tagline.
Solution: the brand mark stands as a versatile component. The symbol holds the flexibility to adapt, representing a myriad of sports. The font, crafted with intention, accentuates forward motion and embodies the sportsmanship attitude crucial for conquering obstacles. It's a dynamic reflection of adaptability, progress, and the resilient spirit of sportsmanship.
