Black to Broadway
Services provided
ART DIRECTION
BRANDING
PRINT
STRATEGY
Black to Broadway aims to ignite a profound connection, raise awareness, and enhance accessibility to Broadway for the entire Black community. Established by The Broadway League in 2019 under the name Let’s Do Broadway, this initiative stands as a comprehensive industry celebration of the Black presence on Broadway. Whether on stage, in the audience, behind the scenes, or as leaders within the Broadway community, Black to Broadway is a testament to the vibrancy and impact of the Black experience in the realm of Broadway.
Brief: Revamp "Let's Do Broadway" into the dynamic "Black to Broadway." Ensured logo evolution aligned with program growth,
seamlessly integrating Adinkra symbols for added depth and resonance.
Re-brand of logo
Previous logo
New logo
Brand Identity
Icon key
Abundance + Personal Connections + Interdependence + Knowledge
Pattern
This pattern intricately weaves together the essence of the brand and the podcast's mission, enriching it with value and equity. It achieves this by fostering shared experiences among all participants in the Black Business of Broadway podcast.
