RCHLAB™
Services provided
ART DIRECTION
BRANDING
EMAIL MARKETING
ICONOGRAPHY
PROJECT MANAGER
MOTION GRAPHICS
STRATEGY
SCREEN PRINTING
VIDEO
VISUAL DESIGN
RCHIDEAS™ design studio has developed an experimental business division called RCHLAB™. Ideas were rapidly created and sold. The experiments focused on using social listening as data to see what products would best connect with customers. RCHLAB™ also served as a screen printing service provider to many brands. We elevated the way products are sold by being transparent with customers by using motion graphics in emails to let customers know when their products was being made and out for delivery.
Brief: We’ve all been doubted but little did those who doubted you know that you took it personally. It made you more focused, more precise, the best in your profession. Nothing or nobody proceeds you. Jordan is the epitome of forcing greatness upon yourself.
Execution: The experiment was released for 24 hours only, organically marketed through social media channels with no external uses of influencers. This product organically made a connection with people. once orders were placed customers were emailed visual updates of their product being made in motion graphic format. They could also see updates in real time via the website.
Experiment One “Personally”
Community Engagement
Experiment Two “Going Loony”
Brief: A three part graphic t-shirt series, each shirt embodying the unpredictability of Stock/Crypto market conditions and characteristics of investors. Characters were used as apologies to describe investing terminology. Teaching people about investing an innovate way.
Execution: The experiment was released a week at a time spanning three weeks for 24 hours only.It was organically marketed through social media channels with no external uses of influencers. These product organically made a connection with people. Also within the experiment was an experiemnt based on price point, learning what value our products held to customers. Each shirt was prices variable differently the lowest price had the least amount of colors in the design. Once orders were placed customers were emailed visual updates of their product being made in motion graphic format. They could also see updates in real time via the website.
